News Articles

Deal focus: Affinity concludes Indonesia herbal medicine journey with 2x return

Affinity Equity Partners concludes its successful partnership with Sido Muncul

Affinity Equity Partners has completed the sale of its remaining stake in PT Industri Jamu dan Farmasi Sido Muncul Tbk (Indonesia’s #1 herbal medicine player)

AVCJ Awards 2022: Responsible Investment: Sido Muncul

Affinity Equity Partners leveraged a minority position to exert significant influence on the growth of Sido Mucul, an Indonesian herbal wellness brand with a complex, fragmented operating model

Brookfield buys Hong Kong's Trimco from Affinity

Affinity Equity Partners has sold Hong Kong-headquartered garment label manufacturer Trimco Group to Brookfield Asset Management, for an enterprise value of USD 850m.

Portfolio: Affinity Equity Partners and ServeOne

Affinity Equity Partners is redefining the B2B outsourcing industry by helping Korea’s ServeOne, escape the gravity of its chaebol parent to access new markets and business Lines

AVCJ Awards 2020: Exit of the Year - Large Cap: Velocity Frequent Flyer

Building a core competence in data analytics and a broader array of loyalty options underpinned Affinity Equity Partners’ 3.6x return on Velocity Frequent Flyer.

AVCJ Awards 2020: Operational Value Add: TEG

Affinity Equity Partners turned TEG from a ticketing business into a broad-based live events promoter, while simultaneously taking it from Australia-centric to global.

OpEx Awards winner Asia-Pacific: Affinity Equity Partners – Velocity Frequent Flyer

Affinity was instrumental in enabling Velocity Frequent Flyer, Virgin Australia’s loyalty programme, to expand its redemption offers for members through a series of partnerships.