News Articles

AVCJ Awards 2022: Responsible Investment: Sido Muncul

Affinity Equity Partners leveraged a minority position to exert significant influence on the growth of Sido Mucul, an Indonesian herbal wellness brand with a complex, fragmented operating model

Brookfield buys Hong Kong's Trimco from Affinity

Affinity Equity Partners has sold Hong Kong-headquartered garment label manufacturer Trimco Group to Brookfield Asset Management, for an enterprise value of USD 850m.

Portfolio: Affinity Equity Partners and ServeOne

Affinity Equity Partners is redefining the B2B outsourcing industry by helping Korea’s ServeOne, escape the gravity of its chaebol parent to access new markets and business Lines

AVCJ Awards 2020: Exit of the Year - Large Cap: Velocity Frequent Flyer

Building a core competence in data analytics and a broader array of loyalty options underpinned Affinity Equity Partners’ 3.6x return on Velocity Frequent Flyer.

AVCJ Awards 2020: Operational Value Add: TEG

Affinity Equity Partners turned TEG from a ticketing business into a broad-based live events promoter, while simultaneously taking it from Australia-centric to global.

OpEx Awards winner Asia-Pacific: Affinity Equity Partners – Velocity Frequent Flyer

Affinity was instrumental in enabling Velocity Frequent Flyer, Virgin Australia’s loyalty programme, to expand its redemption offers for members through a series of partnerships.

Deal focus: Affinity leverage market dislocation

Seeing Korean banks trading at discounted valuations and believing in the long-term health of the industry, some private equity investors have taken the opportunity to buy in the public markets

Deal focus: Events focus delivers Affinity 2.6x return on TEG

Building a meaningful events promotion business was an early priority for Affinity Equity during its ownership of Australian ticketing player TEG. This transformation paved the way to a lucrative exit