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News Articles

13 April 2022

Portfolio: Affinity Equity Partners and ServeOne

Affinity Equity Partners is redefining the B2B outsourcing industry by helping Korea’s ServeOne, escape the gravity of its chaebol parent to access new markets and business Lines

5 February 2021

AVCJ Awards 2020: Exit of the Year - Large Cap: Velocity Frequent Flyer

Building a core competence in data analytics and a broader array of loyalty options underpinned Affinity Equity Partners’ 3.6x return on Velocity Frequent Flyer.

20 January 2021

AVCJ Awards 2020: Operational Value Add: TEG

Affinity Equity Partners turned TEG from a ticketing business into a broad-based live events promoter, while simultaneously taking it from Australia-centric to global.

1 October 2020

OpEx Awards winner Asia-Pacific: Affinity Equity Partners – Velocity Frequent Flyer

Affinity was instrumental in enabling Velocity Frequent Flyer, Virgin Australia’s loyalty programme, to expand its redemption offers for members through a series of partnerships.

16 September 2020

Deal focus: Affinity leverage market dislocation

Seeing Korean banks trading at discounted valuations and believing in the long-term health of the industry, some private equity investors have taken the opportunity to buy in the public markets

16 October 2019

Deal focus: Events focus delivers Affinity 2.6x return on TEG

Building a meaningful events promotion business was an early priority for Affinity Equity during its ownership of Australian ticketing player TEG. This transformation paved the way to a lucrative exit

17 September 2019

Affinity sells frequent flier stake back to Virgin Australia

Affinity Equity Partners has more than doubled its money on Virgin Australia’s frequent flyer business, having agreed to sell back a 35% stake to the parent company for A$700 million ($480 million).

1 March 2019

Affinity secures third Korea deal in three months

Affinity Equity Partners has announced its third Korea deal in as many months with an agreement to acquire a majority stake in ServeOne, LG Group’s maintenance, repair and operation (MRO) unit, for KRW602 billion ($535 million).